Learn By Trying

Learn By Trying

Hopes for 2023 - Part 2: Camels Over Unicorns

Hopes for 2023 - Part 2: Camels Over Unicorns

My hope for 2023 and beyond is that African founders will stop trying to build unicorns and instead build resilient camels.

Hopes for 2023 - Part 1: New Paradigms For Discussing Africa’s Tech Consumer Markets

Hopes for 2023 - Part 1: New Paradigms For Discussing Africa’s Tech Consumer Markets

From the emergence of internet service providers in the 90s, web development agencies in the 2000’s and software startups in the late 2000’s up until today; the African technology landscape has grown by leaps and bounds. However, how we discuss and think of the African technology markets has

African eCommerce Round-up #4

African eCommerce Round-up #4

This is a fortnightly round-up of news, events and investments that have happened in the African eCommerce and retail-tech space. This edition covers 14th to 28th July 2021. 💰Investments & Exits South Africa 🇿🇦: Payment company Yoco raised an $83 million Series C investment round. Yoco had in the past specialised

African eCommerce Round-Up #3

African eCommerce Round-Up #3

This is a fortnightly round-up of news, events and investments that have happened in the African eCommerce and retail-tech space. This edition covers 1st to 13th July 2021. ✏️ My Work Sizing & Spotting Opportunities My latest article offers an alternative way to size the market in Africa and startup ideas

Sizing and Spotting Opportunities

Sizing and Spotting Opportunities

This article offers my take on two popular questions. What's the size of the market in African retail eCommerce? Where are the opportunities?

The Origin Story

Getting Started

The Origin Story

What's the rationale behind the domain and the name Learn By Trying?

African eCommerce Round-up #2

African eCommerce Round-up #2

A summary of all the relevant news and updates from eCommerce & retail-tech in Africa between June 15th and 30th.

Classifieds in Africa

Classifieds in Africa

What happened to OLX? Were they making money? Let's learn about classifieds and the key players in the African market.

African eCommerce Round-up #1

African eCommerce Round-up #1

A round-up of news, events and investments that have happened in the African eCommerce and retail-tech space - June 1st to 15th, 2021

eCommerce Business Models - How Marketplaces, Like Jumia, Make Money

marketplaces Featured

eCommerce Business Models - How Marketplaces, Like Jumia, Make Money

Learn how marketplaces make money. See how much Jumia made per order in 2020.

Did COVID-19 Accelerate eCommerce Adoption in Kenya?

Trends Featured

Did COVID-19 Accelerate eCommerce Adoption in Kenya?

The initial lockdowns as a result of the pandemic brought about increased interest in eCommerce in Kenya. A year on, has the interest been sustained?

How to build a successful eCommerce business

Conversion Funnels Featured

How to build a successful eCommerce business

Selling online has never seemed easier. Why aren't there more success stories? Does the eCommerce sales funnel hold any clues?